Speakers face myriad of fears when they attempt to use humor to connect with their
audience. How does one get their
material, how to intro the jokes or how much humor to inject are all valid
concerns. However, the biggest fear is
what if they don’t laugh! As a
professional comedian and speaker for twenty-five years, I can fully sympathize
with this plight. In our business there's an old saying " Dying is easy. Comedy is hard" !
Telling a joke or relating a humorous observation that
receives little or no response can throw a speaker or a comedian into a tailspin
from which they might not recover. There is one simple technique you can use
that works like magic when your material is not hitting the mark. Most comedians write jokes with the
expectation that people will laugh at them.
I do that but I take it one step further. I write another joke that can be waiting in
the wings. It’s called a throw away line
in our business. It is effective because
if your audience doesn’t laugh at the initial joke, you have a second joke that
makes fun of how bad the initial joke was or you can make fun of the audience
for not laughing at the joke. If you
have a backup line or several backup lines you will have the confidence to try your
funny material with the benefit of a safety net, thus taking the fear out of
attempting humor in your presentation.
Let me give you an example of a throw away line. I was speaking at a corporation in the very
early morning and my material didn’t seem to be working so I just paused and
said to the audience, “You know what folks, I don’t care if you laugh, or
not. I’m not even your scheduled speaker
today, but I did stay at a Holiday Inn Express last night! Most of the audience got the reference to the
Holiday Inn commercial where seemingly unqualified people were doing extraordinary
jobs just by sleeping at their hotel chain.
It broke the ice and more importantly signaled the audience that I would
be interjecting humor along with my content so they were inclined to pay
attention.
Years ago a comedian and good friend of mine, Auggie Cook,
said to me after a particularly challenging show, You know what Buddy, you are
great with a difficult audience”, It was
because of my throw away lines. The
audience hung on my every word just waiting to see if the preceding sentence was
a bad joke or part of my message. What a
powerful effect to have on an audience!
So remember, the next time you’re hesitant to incorporate humor into your
speech or presentation, do what comedians do and use a throw away line.